Marketing for Composers

DO YOU STRUGGLE TO GET PERFORMANCES OF YOUR MUSIC?

Do you know how to promote your music?

Do you know how to get your name "out there"?


Not too long ago I sent a survey out to every composer I could find on social media and in the organizations I'm a member of. When I asked what was the #1 biggest challenge in building a career in composition most responses were variations of these:

  • Connecting with the right people who are passionate about performing my music and getting paid to do so
  • Finding performers/ensembles to play my music
  • Gaining exposure
  • Getting a second performance
  • Getting performances
  • Recognition

Can you relate? 

I'm not surprised. I think these types of problems are common for composers. I've experienced them myself.

At the heart of all of these issues is one question:

"How can I effectively, and ethically, market my music without being pushy, obnoxious, or coming across like a used car salesman?"

That's why I created the Marketing for Composers course. To help composers answer these questions and learn how to apply marketing principles to the business of composition.

I strongly believe that we, as composers in the 21st-Century, are business owners and we need to be able to market ourselves and our music well if we're going to get performances and engage with an audience.

Are we making art? You bet! But once your music has been written down it's now a product in your catalog that can be sold, recorded, performed, licensed, published, or anything else that can produce income for you.

Do you know how to do that?

More Than a Course

The Marketing for Composers course is more than just a series of videos you watch and worksheets you fill out. If you're going to succeed at this you need to take action and you need to have someone walk you though it.

When you enroll in this course you're really getting a hands-on experience with me as I coach you through the material and help you build a marketing plan that's just for you.

It's not just a course on marketing. It's a coaching + course package. 

Between the video lessons and the group coaching calls you'll be spending over 5 hours with me and I'll be available to you via the private Facebook group as well.

The course has 12 videos in 6 modules and takes 6 weeks to complete. There will be three group coaching calls and you have the option of getting a private coaching call with me as well.

The time commitment is 4–6 hours of work per week.

I get it if you have doubts and reservations. I'd be worried if you didn't. It probably feels like a lot of money.

Read through and watch the testimonials below. The people who have taken the course with me in the past have had doubts, too. 

Can I really help you learn how to market your music as a composer? Yes I can.

Is it expensive. Yes, but not as much as it should be. If you're not willing to invest in your personal growth and the growth of the business than you're not ready to really market your music.

I've done everything I can to make it affordable for composers at all stages of their career by heavily discounting the coaching. I've even created a monthly payment plan to help lighten the load for you. You don't have to pay it all up front.

I promise you that you will get a huge return on this investment. If you apply what I show you in this course and can get even one new commission, it will more than cover the cost of this course.

I believe in this course so much I'm willing to take on all the risk. If you don't like it within the first 30 days I'll give you all your money back.

Marketing = More Opportunities to Write Music

Marketing is all about getting your music in front of the people who want to hear and pay you for it. 

Once you figure out to effectively market your music there will be more opportunities for you to write music and get paid to do so!

I encourage you to check out the testimonials below and enroll for the course. I’m not keeping the course enrollment open for long—only 10 days. Because I will be working alongside the composers as they go through the material I can’t keep it open continuously. So act now.

Enroll in the course.

Learn to market your music.


Testimonials


"My name is Joseph Sowa and I am a doctoral candidate at Brandeis University. When I started my doctoral degree I was concerned that in only a few years I would have to go out and make a living as a composer in a really competitive academic environment. Or if not that a freelance environment in which I just wanted sure how to network and how to do all the things necessary to get my music out there and make a living off of it.

"Rather than have it hit me like a ton of bricks once I graduated from my degree I started to do research over the summers. I read a bunch of great books and I tried to put together a business plan and when the opportunity to take Garrett's Marketing for Composers course opened up I jumped on it because this was exactly the kind of thing I was looking for.

"It was really rewarding for me in a variety of ways. I discovered that some of the literature that I had been reading Garrett had also referenced all of that and in addition he a whole bunch of other sources and interwove them and synthesized them. And took them from being generic business books and business ideas to being specifically about composing so that it was put in terms that I understood for my needs.

"Along the way I also learned how to narrow my audience down. To not just be me marketing my music out to people generally, but marketing to the church choir musicians or to the woodwind chamber music players, or to the orchestras. As I learned how to narrow my audience and to survey them and learn how to meet their needs I got a much better grasp of the tasks that are actually worth my time pursuing and the ones that are really not that important. That was a really mind blowing insight.

"It also gave me a clear direction, a clear set of actionable steps, such that I could go from having a nebulous I have written some of this music or I want to write some of this music to these are the people I'm writing for, this is how I will contact them, and this is how I will build relationships with them.

"For all of these things I've explained and more I've found a tremendous amount of value from this Marketing for Composers course."
—Joseph Sowa


“When I first approached Garrett Hope’s Marketing for Composers course I was a little skeptical at first. I’m a little bit older, somewhat seasoned composer. I’m not in my twenties, I’m not straight out of school. I do have some experience living in the real world as a composer and have thought about marketing and learned a lot of things along the way on my own over the years.

"I have to admit that the first couple of lessons I thought that it was more aimed at a person who was still in school or who was fresh out of school. I thought I don’t know if this really applies to me. It wasn’t until I got to lesson three that Garrett asked the question—I’m going to use a really specific example here, but this is really what got me into the course—he asked the question, “who is your audience?”

"It’s a simple a question. It’s a question we’ve all heard many times, but he does it in such a way that he really forces you to think about these questions. I realized that this is a question I’ve kind of ignored over the years. That I’ve not thought about or forced myself to think about. I didn’t even realize that I’d done this.

"I grew up in the late 80s and early 90s and one of the things I used to love to do was to make mix tapes. I have a real eclectic music taste and I would love to make these mix tapes that were just jumping from genre to genre sometimes in just jarring ways. I really loved to do that. I realized that’s kind of how I approached my own music. That I avoided focusing on a specific, or particular, audience and tried to make my music everything to everyone, if that makes sense.

"This course, as I started to go through it, and getting into more lessons I realized that it was acting like a focusing lens for me. No matter where you are in your career it can knock you out of your complacency or your despondency. Really any level of success.

"After going through this course I really think that Garrett’s course should be required for any university or college composition program. I truly believe that. In the past I’ve had so many conversations with so many composers lamenting how unprepared we were by our universities to survive in the real world as composers. With Garrett’s course we no longer have the luxury of that excuse.

"The course is there and it’s available for anyone, and it’s relevant to any composer at any level of success. I would highly recommend this course to anybody. Go out and get it.”
—Anthony Lanman




Basic
Course
Premium
Course
6 Modules (12 Lessons)
Valued at $125


Downloadable Worksheets
Valued at $20


Private Facebook Group
Valued at $15


3 Live Group Coaching Calls
Valued at $120


Bonus Mindset Lesson
Valued at $20


Private 1 Hour Coaching Call
Valued at $125


Bonus Networking Lesson
Valued at $20


Total Value=$425!!!
$250.00
(Save 10% on payment plan)

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$325.00
(Save 10% on payment plan)

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or
or

$23.00/
month for 12 months

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$30.00/
month for 12 months

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My Guarantee

There's no way for me to promise that you'll have commissions under contract and multiple performances scheduled after completing this course. That's ridiculous. What I can promise is that you'll better understand marketing, how it applies to composition and the business of music. I promise that you'll have a better understanding of how to identify, understand, and get your music in front of your audience.

I believe in this course so much that I'm willing to give you a 100% money-back guarantee. I'm willing to take on all the risk. 

If, within the first 30 days, for whatever reason, you're not satisfied with the course I'll refund your money. No fuss.

Course Syllabus

Before we begin... (A Free Bonus Lesson)

A free bonus lesson on having the right mindset and attitude as you start this course.

Module 1—Marketing Basics

The fundamentals of marketing and how they're applied to composers.

Module 2—Your Audience

Before you can market your music you have to know who you hope to serve, collaborate with, and write music for. Identifying and understanding your audience is the cornerstone to marketing your music.

Module 3—Yourself

Identifying your niche, your brand, and your story. What do you do for your audience, how do they perceive you, and what do you sell yourself through your story?

Module 4—Opportunities and Channels

Conducting a SWOT analysis analyzing the channels of distribution that your audience uses to access their music.

Module 5—Adding Value and Setting Goals

The real secret to connecting to your audience & making yourself indispensable and setting your marketing goals.

Module 6—Putting it Together

Putting together a marketing plan and taking action! It's time to connect with your audience and start getting your music in front of them.

Bonus Module—Networking

A bonus lesson on building relationships, strengthening relationships, and expanding your network. "Your net worth is determined by your network."
The Marketing for Composers course was really rewarding for me in a variety of ways. I learned how to narrow my audience and to survey them and learn how to meet their needs I got a much better grasp of the tasks that are actually worth my time pursuing and the ones that are really not that important. That was a really mind blowing insight. For all of these things I've explained and more I've found a tremendous amount of value from this Marketing for Composers course. — Joseph Sowa, Composer
After going through this course I really think that Garrett’s course should be required for any university or college composition program. I truly believe that. In the past I’ve had so many conversations with so many composers lamenting how unprepared we were by our universities to survive in the real world as composers. With Garrett’s course we no longer have the luxury of that excuse. The course is there and it’s available for anyone, and it’s relevant to any composer at any level of success. I would highly recommend this course to anybody. Go out and get it. — Anthony Lanman, Composer

Join Marketing for Composers Now!